



If Google has investments in over 200 companies, why do we care they acquired Nest Labs? Here is where my research came in. Some see this as more than just another buyout, and I'll explain why. Google's new relation to Nest is seen as a validation (to some) that the amount of sensor-related companies they get their hands on perpetually rises. And that tends to make consumers feel uneasy. Reports are stating that existing Nest customers aren't comfortable with the idea of Google having “yet another entry way to their data”. Moreover, if the IoT is going to become mainstream and practical, how will the industry convince consumers the devices aren't insecure and invasive?



