Google To Buy Earth Imagery Startup Skybox For $500 Million


SkyBoxSkybox Imaging, a Silicon Valley startup that “builds and operates its own satellites to record high-definition (HD) videos of Earth from low Earth orbit several hundred miles up”, may soon belong to search engine giant Google. According to Google, the purchase for $500 million means “their satellites will help keep our maps accurate with up-to-date imagery”. Such technology may one day increase quality of disaster relief, improve Internet access, and much more.

SkyBox1Skybox Imaging, as the name might imply, employs a network of small box-shaped satellites that do anything from monitoring agriculture, modeling insurance by checking in on assets, to tracking ships in analyzing supply chains. Although the company has only been around for five years, it has provided shockingly close imagery of the Earth, at less than a meter to the surface. HD video clips are taken at 30 frames per second, in 90-second intervals. Skybox raised an impressive $91 million from various investors, including Venture Partners, Asset Management Ventures, CrunchFund, and Canaan Partners. Talks of a deal reportedly began in April, however, such a powerful set of investors may have interested Google even further. One of the first noticeable gains from this deal may involve something Google knows best, its tightly integrated Google Earth service, which launched in 2004. With Skybox, Google Earth could be upgraded to HD.

SkyBox2Skybox's long-term approach is to have a fleet of 24 satellites in constant orbit. This would rival anything commercially available at the moment, so it is up to Google to presumably continue this goal. Each “CubeSat” microsatellite measures 2 x 2 x 3 feet, weighs around 265 pounds, and lifespan of about four years. Building and launching the 24 microsatellites will cost roughly $50 million, which is half the cost of a traditional satellite. Surely Google's investment sounds like a no-brainer, as it seamlessly blends into Google's Earth program. Additionally, this purchase, like many of Google's endeavors, exists on an already successful playing field. In a very short time, Skybox has proven itself to be a true innovator. Currently, one CubeSat satellites, the SkySat-1, is out in space waiting for the second and third satellite to join it before the end of the year. It is very likely, however, that Google's acquisition is approved and the Google company itself is the one to spend countless dollars on accelerating this deployment.

Topics: Technology News Display Screen Technology Inventions & Innovations

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