Known as a leader in hardware and computer chips, Intel is trying out consumer software in its new mobile-messaging service called Pocket Avatars. Intel envisions itself as far more than just a processor manufacturer. In fact, Mike Bell, general manager of Intel's New Devices Group, says Intel actually makes plenty of software in devices that are based on Intel's technology, people just don't realize it. So, as a way to say “Hey, look at the cool stuff we actually do”, Intel made an app to show its creative side. The app, which allows users to alter their faces into 3D avatars, is now available in both Apple and Google app stores.

The current trend of mobile-messaging games is a big, crowded world. Yet, Intel has a new spin, and it sounds pretty fun. The app makes use of several facial-tracking algorithms Intel originally developed for a potential real-time video chat service. By using a front-facing camera, the app will turn your face into a character using facial-tracking software. Then, you can send a message presented by an avatar mimicking your mouth, eyebrows, and eyes. Because your voice is synched up with the character you choose, there is some comedy and playfulness here. Intel also promises an upgraded version, which will support even more nuanced facial expressions; as well as neck, and shoulder movements.

In a mobile-app world, Intel has high ambitions in its decision to join, despite its poor track record of thinking outside the “chip” box (Intel has had little success with efforts in smartphones, tablets, and televisions). The app, available on iOS and Android devices, comes with 45 avatars, and costs $1. Among the avatars included with the app, you'll find many of them quite familiar. Among the companies who have signed on, you will see Gumby, Care Bear, Annoying Orange, Lego, and American Greetings; some of which cost an additional .99 cents to download. Although the app works best when both parties have signed up and downloaded it, you still have the ability to share with a non Pocket Avatar friend. Intel allows you to send your message over Facebook or Twitter for a nice surprise.