

The company, which just celebrated its fourth anniversary, has always taken what might be considered a rogue approach to tiny tech. And for their latest news-making anniversary special, they opted to debut the nearly 60 percent faster, Wi-Fi- and Bluetooth-enabled Raspberry Pi 3. The cost of the latest and greatest product in their line? Exactly the same as the first product they debuted four years ago - $35.


The notion of upgrading and adding to a product generally stems from the motivation to sell more of them, and for more money. But that’s just not how the Raspberry Pi team thinks. According to Eben Upton, CEO of Raspberry Pi Trading (the charity’s commercial arm), pulling off this feat really came down to a matter of timing. First and foremost, they had to wait for the price of the components themselves to go down so that the company could maintain their commitment to offering affordable pocket PC’s, the vision that helped to make them famous in the first place. Once that happened, it was up to Raspberry Pi Trading to build a team that could handle the new workload. “That stuff was maybe beyond us in the previous generation, when we did Raspberry Pi 2,” Upton says, referring to last year’s release. Now, with nearly double the staff that they had at last year’s release, the timing seemed right to debut the Pi that may actually see some success in functioning as a full PC replacement.

