Whether or not you become surprised after hearing what I’m about to tell you, be excited. New iterations from Dell mean there’s a brand new 15-inch laptop in town, with brand new hardware from both Intel and Nvidia. Not only that, but it has a fantastic battery, and 32GB of RAM! So, not only is Dell showing us some updated specs, they may be enough to outshine the latest Macbook Pro, especially as consolidated sources are edging us to believe that not everybody is going to like the latest from Apple. This is likely due to the 2016 Touch Bar models simply not doin’ it for everybody, and yes, a move just as seemingly small as this could very well move customers around. Plus, couldn’t it be possible there’s more than enough consumer pondering going on to consider what else is out there? Apple may be the more popular of the PC brands, but there’s an increase in folks who are accepting the notion of moving on.

Cue the competition! Alternatives are not only on their way, they are here. Apple, always the guy to compete with, has been provoking more severe competition, and the companies at hand are gaining knowledge on exactly how to sway Apple users towards a good alternative. As one of the leaders in this rat race, Dell’s XPS laptop series should not be taken for granted. Due to the overt rivalry among the two companies, leaks are suggesting Dell is in fact in direct competition with Apple in releasing its new XPS range.

The latest iteration of the XPS 15-9560 caters to the needs Apple folks are used to. Having said that, let’s get into what we’re looking at as far as comparisons in specs. Basically, in the Apple MacBook Pro, there’s a nice 15-inch display with a Touch Bar, as well as Touch ID. Meanwhile, Dell, touting its notebook as “the world’s smallest 15.6-inch laptop”, has reason to induce consumers with a nice sense of intrigue. In saying so, Dell means it’s slightly bigger 15.6-inch device, sporting 4K Ultra HD InfinityEdge, and 3,840 x 2,160 pixels, is a nice (probably nicer) alternative to Apple’s Retina 15.4-incher, which sports a resolution of 2,880 x 1,880 pixels. Yes, Apple’s display is 67 percent brighter than older gens, and it also consumes 30 percent less energy, according to the company. That doesn’t hide the loveliness of Dell’s new iteration, sorry/not sorry, Apple!

Dell “brought it” when it comes to hardware. Processing power has been bumped to Intel’s latest, housing a seventh gen quad-core i5-7300HQ processor. On the other hand, Apple has the upper hand by housing a higher level ( i7) Intel chip, with the addition of Turbo Boost. Still, Apple doesn’t offer Nvidia’s GeForce GTX 1050 GPU, or the lovely 32GB of DDR4 memory! In fact, listen closely enough, and you can hear Apple fans screaming at the MacBook Pro’s limited 16GB of RAM. There’s a ton of other storage on the XPS 15, including a 500GB or 1TB hard drive, paired up with an M.2 drive using Intel’s Smart Response Technology, or an M.2 PCIe SSD in 256GB, 512GB, or 1TB options. Other advancements from last year’s XPS 15 include a Thunderbolt 3 port (in addition to the full-sized HDMI port from before), two USB Type A ports at 3Gbps, and an SD card reader. And, because the laptop sports the legacy barrel charger, users don’t lose a port when charging it.

Although this isn’t literature addressing that Dell is the official leader in the tournament among Apple’s close competitors. However, in consideration of the oh-so expensive MacBook Pro, Dell produces a highly distinguishable alternative, and price points are important. Apple products have always been some of the priciest out there, hence the $2,399 MacBook Pro’s questionable value. Its extravagance creates the need for a good alternative. Hence, the perfect timing of the Dell XPS 15-9560, which starts at just $999.