When we think of the best processors, our minds go straight to Intel. It’s just the way it is, kind of like how Dell makes some of the best laptops in the world. But for consumers to start believing in another product, the opposition must step up to the plate. Often times, the only way to truly show what they (the underdogs) are capable of is to make something truly competitive, in both specs and price. That’s what AMD has done with its Ryzen line of CPUs, a family said to directly compete with Intel’s chips, at long last.

After AMD endorsing itself as offering some highly-anticipated gems, the biggest deal could be how Intel reacts to AMD’s pricing structure. Most believe it could result in a huge blow to Intel, causing the tech giant some serious worry, and here’s why. The brand new Ryzen family is AMD’s latest generation of desktop processors. Ultimately headed straight for the gold, these chips have arrived to conquer and progress the company’s standing, as its last gen of chips were a disappointment, mainly aimed at low-end computers (developing new CPUs, but relegating them to low-end computers didn’t actually call for a victory).

To the point. These three AMD Ryzen CPUs gained a 52 percent boost in instructions per cycle (IPC) over the last gen. In doing this, they are more or less properly put on the same turf as Intel, which is a smart way to get noticed. The high-end Ryzen 7 1700 holds 8 cores and a base clock of 3.0GHz/ Turbo 3.7GHz, in line first to ship out to customers, priced at $329. Then there’s the Ryzen 7 1700 X, and at $399, will hold 8 cores and a base clock of 3.8GHz, with the “X” marking its automatic XFR overclocking- based on the CPU cooling system used for maximizing performance levels.

Finally, offering clock levels at 3.6GHz/4.0GHz Turbo, is the highest-end 8-core Ryzen 7 1800X, priced at $499, and the most comparable to Intel’s $1,050 i7-6900K. This is where that competitive pricing comes in, something very vital in AMD making the mark they want to. Plus, the 1800X apparently ties with the i7-6900K single-threaded benchmark tests, and on multi-threaded tests, beats Intel!

All of this means AMD is doing its very best to show up Intel, and it very well could with pricing like that (that’s a 54 percent undercut, by the way). Additionally, the Ryzen CPU series will have more family members soon, with just the first three set to release on March 2nd as a “hard launch”. However, preorders are being taken now, and AMD promises to not only have plenty of stock ready to meet powerful demands, but “a ton” of motherboard options at launch.